How Written Content Can Promote Your Welding Business

Welding and fabrication offer critical services to various businesses across diverse industries. With the right qualifications, you can go mobile with your welding and fabrication tools and business.

For instance, you can fix various issues on construction sites and in finishing metal-related projects.

Apart from the need to possess welding and fabrication skills and knowledge to operate your business, marketing is also important.

A successful marketing plan places you in front of engineers, construction companies, and repair shops, among other businesses that require your welding services.

If you specialize in offering a particular welding service, such as mobile or underwater welding, focus on your target market. This will help you identify the varied companies that require your welding services.

Other requirements for running a successful business include:

  • A business name and registration of the same
  • A welding trade certificate for legal operation
  • A business license
  • A business permit

With tough competition and large corporations on the same arena, small businesses and startups struggle to get a share of the same market.

Even so, small businesses are important economic players in America. Based on a 2011 report published on the Business Insider, the United States of America is home to over 28 million small businesses.

This translates to about 1,162 small firms for each big company. The small businesses employ almost 57% of the American private workforce and makeup 44% of the entire nation’s payroll.

Despite the importance of small businesses to the American economy, only 50% operate beyond their first five years.


It would help if you promoted your welding business online to help it grow and become successful.

Here’re ways you can adopt text or written content marketing to promote your fabrication business:

5 Content Marketing Techniques to Promote Your Small Welding Business

1. Differentiate your brand to stand out from the competition

Find out more information about related businesses in your local area.

Conduct research to determine the marketing activities and pricing of your competitors. With answers to all your questions, differentiate your brand to offer unique services.

For instance, if your location lacks mobile welding services to repair shops, set up a mobile business.

You’ll need a vehicle packed with generators, metal tables, welders, and other welding tools you’ll need to complete small jobs at your job sites. Include protective gear such as the best welding helmets with the right shade of the lens designed to protect your eyes from fire spikes.

Use special software to take notes about the particular job requirements of your customers. Let your clients understand the need to keep notes and avoid costly mistakes.

ArcWorks is a good example of software you may need for notes-taking.

2. Create messages or content for brochures

Write posts or content for your brochures to inform your potential clients about your welding services. Include photos of relevant services for visualization of your welding projects.

Add images of welding processes such as assembling and cutting you’ve done on previous fabrication projects and completed items.

Make sure your message includes information on your specialty in education, engineering, or mechanical skills, and the experience your business brings. This is a great way to convince your potential clients that you can handle the project at hand.

3. Utilize industry magazines and engage in industry events

Industry-specific magazines and events, offline and online, can promote your business in local and global markets.

Visit industry trade shows to network and interacts with insiders in the industry. A good example is the FABTECH trade show.

When networking with other welders and fabricators, find out the types or forms of marketing that work for their businesses. Target magazines specific to your industry to target peers and an audience interested in your service offerings.

Some magazines to consider include:

  • Welding Design & Fabrication – ads start at $35 as of 2011.
  • Fabricating & Metalworking

Although magazine readers may not hire you directly, they can act as a point of reference or referral to your business if they come across someone interested in similar services.

4. Make regular posts on social media

Choose the right social media channels to promote your welding and fabrication business.

Use Facebook when connecting with prospects and developing relationships; you’ll need to do this before you begin sharing posts on the social platform.

Twitter is handy when you need to share actual information about the content you’ve shared. Despite having a short life, posts made on Twitter are more instantaneous.

However, you must determine your target audience and marketing message to choose the right social media channel.

Create authentic, credible, and personalized social media content to share on your social media platforms. Tell great stories and share them with your potential clients.

Avoid using syndicated content that external agencies mass produces due to lack of personalized advice, perspective, or comment. This type of content is also available to people scanning various sites of your competitors.

5. Write long and short articles to publish on your business website or blog

With a business website, you can reach more potential customers. Create posts that highlight your welding and fabrication services on offer that differentiates you from your competition.

Some details to discuss include:

  • A specialist tungsten inert gas welder is making part of your welding team.
  • Particular fabrication experience, such as creating bridge infrastructure.
  • Successful welding projects in your portfolio for clients to trust your ability to work on their jobs.

Optimize your website for search engines through SEO, create a blog to publish welding and fabrication posts, and request backlinks from relevant authoritative websites. This can increase traffic to your business website, hence more sales.

Educate your audience instead of pitching to win business.

5 Ways Writers Can Stay Inspired and Motivated

Are you experiencing writers’ block or lack of motivation?

If yes, you’re in the right place.

Motivation is the key to writing successfully.


You need inspiration, encouragement, energy, and support to achieve your writing goals.

However, writing prospects sometimes lack excitement. Other times, you lose sight of what’s important.

Your BEST MOMENTS as a writer is when ideas and thoughts flow out of your head to come up with a winning piece.


Writers easily get trapped in a pit or block where their minds become blank. Your burn out and lose ideas no matter how hard you try to start writing. You just CAN’T control your mind when it’s not willing to do what you want.

Intrinsic motivation components, according to researchers, include a sense of choice, meaningfulness, progress, and competence. Although nobody is born with these senses, you can develop them to help keep you motivated as a writer.

Psychology helps hone the negative things you inherit from your family genetically.

As a writer or author, you’re bound to struggle with a lack of motivation from time to time. Therefore, you need various techniques and tools in your arsenal to help overcome obstacles such as:

Whether you’re trying to write your first book, an article or working on your nth book, here’re tips to help you challenge writer’s block and stay motivated:

5 Simple Tips to Challenge Yourself for Increased Motivation, Inspiration and Productivity

  1. Get rid of all forms of distractions

Technology is a major form of distraction that writers face. If you work from home, neglected house chores also cause distractions.

Set a timer or an alarm to keep writing for at least an hour without distractions. Take breaks in between to help you recharge and stay motivated.

Switch off your phone or set it to silent mode to avoid distractions. Do the same for other gadgets such as TV, radio, etc.

  1. Get inspiration from other experienced writers

Many authors, such as Napoleon Hill, have written books on motivation. For instance, Napoleon’s “Think and Grow Rich” is a powerful tool for motivation.

The book features several analogies you can reference to support your article or book. It compares rich and popular people to outline and support important points.

Which people do you value? Look to them for examples to use in your book. As a result, you integrate artistic thinking with critical thinking.

Reading books written by your favorite authors is a great way to stay inspired and motivated as a writer.

  1. Drink lots of soft water

Water is life and a critical aspect of keeping your body hydrated.

According to various studies, water can improve your physical performance and brain function. It can also treat and prevent your headaches, with the aim of boosting your motivation.

The best water softeners can help you make your well or hard water soft and safe for drinking. The water softeners also come with the added benefit of protecting your plumbing fixtures in the house.

  1. Setup a space dedicated to writing

If you work remotely or write from your house, balancing your work-life in the same space isn’t easy. It worsens when working on a personal writing project.

You can easily be tempted to work from bed or your couch, especially when your writing motivation drops.

Create a dedicated writing workspace at home to make it easy to focus and stay motivated. It’ll keep you on track and your mind productive to continue writing. Consider:

  • Buying a lap desk for use when on a screenplay
  • Setting up a desk dedicated to writing
  • Using your dining room table
  1. Join a community of writers

Writing is solitary and lonely.

You spend lots of time alone with your mind. Although that’s the nature of writing, solitary life can lead to a sense of isolation, frustration, and lack of motivation.

Join a community of writers to connect with people of the same mind to re-enter the real world and get inspired. You won’t just be inspired by the works of other writers or authors but also get reaffirmation, motivation, and refreshment from the different personalities.

Find writers from your area or those that inspire you to begin a joint project, discussion or friendship. Apart from joining a community of writers, you can also do the following to get inspired:

  • Join a local or state Centre for writers
  • Take part in social media writing forums
  • Attend literary events, festivals, workshops and classes
  • Exchange work with other authors for feedback


Hopefully, you found these tips useful to reignite your motivation and inspiration to write. Share your passion and art of writing with your peers. You’ll find out that it’s a normal obstacle for many authors, and you can easily overcome a lack of motivation.

7 Ways Introverted Writers Can Have Inspiring Fun

Most writers are introverts in nature because writing demands a level of concentration and creative expression of thought. Introverts are also great listeners, which builds the pathway for massive information processing. It’s no surprise that most introverted writers are isolated and almost lose touch with the outside world. Successful authors do research, manage their time, and work in solitude because it helps with self-reflection, clarity of thought, and focus. However, isolation shouldn’t equate a life of boredom.

Why You Need Some Relaxation

Writing can be hectic and uses a lot of mind juice that we need to refill often. For an introverted writer, he is continually building a new idea to pen down whenever he grabs his notepad. Introverts will need some refueling after networking to be productive again. Remember that book club meetings aren’t the only fun you can have as a writer. Some of the ways you can enjoy the day blissfully when not scribbling are listed below.

Ways Introverted Writers Can Have Inspiring fun

1.    Backyard Barbecue 

Barbecues are great because the meat roasting process is an excellent avenue for bonding. As an introvert, you still need human interaction to help with personal development and what’s better than a little get together at your backyard or even a friend’s place. All you need to get this house party going is a large cooking area. Introverts can feel overwhelmed by lots of people, so it’s best always to hang around familiar faces while grilling and chilling.

2.    Join a Sports Group

It’s nice to step out of your comfort zone sometimes and flex your muscles with familiar faces or strangers with a common interest. Physical activities will help strengthen your bones and also build a cognitive stance for better creativity. Writers are likely to sit at one spot for long when working—joining a basketball team, soccer or tennis team, swimming, or hiking helps ease off the tension.

3.    Create the World in Photos

A picture can create a thousand words, so when you are out on a solo walk, you can take a picture of memorable places and things that connects to your soul. Photography helps you view the world in your spectrum because you decide what goes into your picture frame. When you take pictures of animals, artifacts, or things, you can write your thoughts down on paper anytime you wish. The good news is that you don’t need to invest in an expensive camera because your smartphone can take good pictures.

4.    Volunteer at Your Favorite Spot

When you give back to the community through community services, the animal shelter cares, orphanage homes visit, you tend to get inspiration on new ideas to write on. Introverts are lone wolves energized by their alone time. As an introvert, if you enjoy finding rescue animals and taking them to shelter. The act of helping can help stir your compassion and ignite points for the next pet story. You can also get your hands dirty with gardening to feel warm soil.

5.    Play Indoor Games

A fun thing to do is engage in some mind-blowing indoor games like chess, Rubik’s cubes, Monopoly, or word puzzles. The indoor game is an excellent way to challenge your mental strength and have fun with family and friends. Introverts love these games because they need brainpower and require little to no outing. Also, less than five people can always sit around a table and play any of these games.

6.    Listen to Podcast

You might not be a great speaker, but listening to podcasts that teach essential elements about the world we live in is a fun way to stay updated. Make a list of your best podcasts on Apple, Spotify, or Sound cloud; you can always tune in for a delightful online discussion. The good thing about Podcasts is that you are permitted to imagine scenes just by following the audio. It’s a beautiful, imaginative flow of words afterward.

7.    Take an Alone Trip

There is a lot of stress released when we get in touch with nature and step out of our comfort zone. As an introvert, a solo trip to a destination of your choice is a fun idea. With the right planning and budget, traveling will sharpen your experience and yield seeds to be planted in writing. When on a trip, we can eat whatever and talk to anyone without the pressure of familiar faces around.


Being an introverted writer s never an excuse to stay at home all day reading and to write without any physical or mental activity. Follow the steps above to find ways you can have fun while building inspiration for your next book.