6 Brilliant Blogging Tips & Tricks for Newbie Bloggers

Blogging improves brand trust and nurtures relationships with clients. Organizations that blog are 13x more likely to see positive ROI. There are millions of blogs out there in the blogosphere, but many use the same old, tired blogging strategies.

Deciding to start a blog comes with several decisions to make. Do you want to get started right away? Here are 12 essential tips.

1. Choose a Great Blog Name

Your blog name is the most crucial part of your website. The name of your blog tells readers who you are and the topics you’ll be writing about. 

However, choosing a blog name is no easy task. If you come up with a name that’s irrelevant to your blog, you will have to change everything and start from scratch. Therefore, select a blog name that will fit your brand vision perfectly. Alternatively, consider asking trusted friends and family for suggestions. Go for a blog name that is short, trendy, and easy to remember.

2. Write Compelling Content

Content is often regarded as the lifeblood of any blog. However, compelling content is as difficult to articulate as it is to create. Some of the main tips are:

  • Know your audience
  • Use present tense
  • Have an opinion
  • Be concise
  • Engage your readers

Compelling content fascinates its target audience and drives them to the source website. It all starts by understanding the audience you’re writing for. Your audience should relate to not just what you write but also how you write. Similarly, active verbs make for lively sentences.

3. Improve Website User Experience

Have you went to a website before and just feel lost? Website user experience is one of the essential elements in web design. Better web design allows for higher site usability.

Useful, readable web content is a marriage of efforts. Your blog should have an easy to use structure and deliver satisfaction to the users while they browse it. Using a cache can always speed up your loading time. Another thing that shortens loading time and makes scanning possible is maintaining a similar layout on every page.

Your aim is to create a user-friendly website that can be easily navigated by users. Therefore, you have to implement an ongoing program of usability testing. Additionally, you must do away with horizontal scrolling.

4. Find the Right Keywords

You can increase your chances of ranking by researching the keyword before writing the article. Keywords are ideas and topics that define what your blog post is about. The right keywords can get your blog in front of the right customers. But how do you find and use the best keywords?

There are several ways to refine your keywords, including doing an audit of the keywords you’re ranking for. Gather your daily keywords from popular news sources. Additionally, go for the relevant, long-tail keywords instead.

Don’t just focus on keywords, but on key phrases as well. For example, if you are writing about guns, the keyphrase can be a ‘single-stage trigger.’

5. Create Longer Posts

When all your competition is creating shorter blog posts, maybe it’s your time to create longer posts.” Long-form is now the go-to style for many bloggers. Recent research shows that the top-rated posts usually are over 2,000 words. That’s because Google rewards brands that post in-depth long-form content.

Most bloggers consider articles longer than 700 words to be long-form. Others set the bar at 2,000-words or higher. Not every topic or idea should be thousands of words. However, long-form guides provide the opportunity to create effective campaigns. Additionally, longer content is generally seen as more authoritative.

6. Choose a Great Headline

One of the first techniques you should always explore is creating a catchy title that draws people’s attention. You need to get your audience hooked! Creating engaging headlines that capture your readers’ attention is sometimes considered to be the most effective way to get your audience hooked. Headlines are what readers use when they share your blog post.

First, you need to understand why headlines go viral. A compelling headline is your entry into your reader’s world.

Try to write at least three headlines for every blog post and then select the best one. However, you need a data-backed method to select the best headline. Include the product or problem in the headlines. Remember to stick with language that is simple, but powerful.

Conclusion

Starting a blog is much easier than you think. Successful blogging requires dedication and a lot of strategic planning. These blogging tips will supercharge your online presence.

How Written Content Can Promote Your Welding Business

Welding and fabrication offer critical services to various businesses across diverse industries. With the right qualifications, you can go mobile with your welding and fabrication tools and business.

For instance, you can fix various issues on construction sites and in finishing metal-related projects.

Apart from the need to possess welding and fabrication skills and knowledge to operate your business, marketing is also important.

A successful marketing plan places you in front of engineers, construction companies, and repair shops, among other businesses that require your welding services.

If you specialize in offering a particular welding service, such as mobile or underwater welding, focus on your target market. This will help you identify the varied companies that require your welding services.

Other requirements for running a successful business include:

  • A business name and registration of the same
  • A welding trade certificate for legal operation
  • A business license
  • A business permit

With tough competition and large corporations on the same arena, small businesses and startups struggle to get a share of the same market.

Even so, small businesses are important economic players in America. Based on a 2011 report published on the Business Insider, the United States of America is home to over 28 million small businesses.

This translates to about 1,162 small firms for each big company. The small businesses employ almost 57% of the American private workforce and makeup 44% of the entire nation’s payroll.

Despite the importance of small businesses to the American economy, only 50% operate beyond their first five years.

So…

It would help if you promoted your welding business online to help it grow and become successful.

Here’re ways you can adopt text or written content marketing to promote your fabrication business:

5 Content Marketing Techniques to Promote Your Small Welding Business

1. Differentiate your brand to stand out from the competition

Find out more information about related businesses in your local area.

Conduct research to determine the marketing activities and pricing of your competitors. With answers to all your questions, differentiate your brand to offer unique services.

For instance, if your location lacks mobile welding services to repair shops, set up a mobile business.

You’ll need a vehicle packed with generators, metal tables, welders, and other welding tools you’ll need to complete small jobs at your job sites. Include protective gear such as the best welding helmets with the right shade of the lens designed to protect your eyes from fire spikes.

Use special software to take notes about the particular job requirements of your customers. Let your clients understand the need to keep notes and avoid costly mistakes.

ArcWorks is a good example of software you may need for notes-taking.

2. Create messages or content for brochures

Write posts or content for your brochures to inform your potential clients about your welding services. Include photos of relevant services for visualization of your welding projects.

Add images of welding processes such as assembling and cutting you’ve done on previous fabrication projects and completed items.

Make sure your message includes information on your specialty in education, engineering, or mechanical skills, and the experience your business brings. This is a great way to convince your potential clients that you can handle the project at hand.

3. Utilize industry magazines and engage in industry events

Industry-specific magazines and events, offline and online, can promote your business in local and global markets.

Visit industry trade shows to network and interacts with insiders in the industry. A good example is the FABTECH trade show.

When networking with other welders and fabricators, find out the types or forms of marketing that work for their businesses. Target magazines specific to your industry to target peers and an audience interested in your service offerings.

Some magazines to consider include:

  • Welding Design & Fabrication – ads start at $35 as of 2011.
  • Fabricating & Metalworking

Although magazine readers may not hire you directly, they can act as a point of reference or referral to your business if they come across someone interested in similar services.

4. Make regular posts on social media

Choose the right social media channels to promote your welding and fabrication business.

Use Facebook when connecting with prospects and developing relationships; you’ll need to do this before you begin sharing posts on the social platform.

Twitter is handy when you need to share actual information about the content you’ve shared. Despite having a short life, posts made on Twitter are more instantaneous.

However, you must determine your target audience and marketing message to choose the right social media channel.

Create authentic, credible, and personalized social media content to share on your social media platforms. Tell great stories and share them with your potential clients.

Avoid using syndicated content that external agencies mass produces due to lack of personalized advice, perspective, or comment. This type of content is also available to people scanning various sites of your competitors.

5. Write long and short articles to publish on your business website or blog

With a business website, you can reach more potential customers. Create posts that highlight your welding and fabrication services on offer that differentiates you from your competition.

Some details to discuss include:

  • A specialist tungsten inert gas welder is making part of your welding team.
  • Particular fabrication experience, such as creating bridge infrastructure.
  • Successful welding projects in your portfolio for clients to trust your ability to work on their jobs.

Optimize your website for search engines through SEO, create a blog to publish welding and fabrication posts, and request backlinks from relevant authoritative websites. This can increase traffic to your business website, hence more sales.

Educate your audience instead of pitching to win business.

5 Ways Writers Can Stay Inspired and Motivated

Are you experiencing writers’ block or lack of motivation?

If yes, you’re in the right place.

Motivation is the key to writing successfully.

And…

You need inspiration, encouragement, energy, and support to achieve your writing goals.

However, writing prospects sometimes lack excitement. Other times, you lose sight of what’s important.

Your BEST MOMENTS as a writer is when ideas and thoughts flow out of your head to come up with a winning piece.

But…

Writers easily get trapped in a pit or block where their minds become blank. Your burn out and lose ideas no matter how hard you try to start writing. You just CAN’T control your mind when it’s not willing to do what you want.

Intrinsic motivation components, according to researchers, include a sense of choice, meaningfulness, progress, and competence. Although nobody is born with these senses, you can develop them to help keep you motivated as a writer.

Psychology helps hone the negative things you inherit from your family genetically.

As a writer or author, you’re bound to struggle with a lack of motivation from time to time. Therefore, you need various techniques and tools in your arsenal to help overcome obstacles such as:

Whether you’re trying to write your first book, an article or working on your nth book, here’re tips to help you challenge writer’s block and stay motivated:

5 Simple Tips to Challenge Yourself for Increased Motivation, Inspiration and Productivity

  1. Get rid of all forms of distractions

Technology is a major form of distraction that writers face. If you work from home, neglected house chores also cause distractions.

Set a timer or an alarm to keep writing for at least an hour without distractions. Take breaks in between to help you recharge and stay motivated.

Switch off your phone or set it to silent mode to avoid distractions. Do the same for other gadgets such as TV, radio, etc.

  1. Get inspiration from other experienced writers

Many authors, such as Napoleon Hill, have written books on motivation. For instance, Napoleon’s “Think and Grow Rich” is a powerful tool for motivation.

The book features several analogies you can reference to support your article or book. It compares rich and popular people to outline and support important points.

Which people do you value? Look to them for examples to use in your book. As a result, you integrate artistic thinking with critical thinking.

Reading books written by your favorite authors is a great way to stay inspired and motivated as a writer.

  1. Drink lots of soft water

Water is life and a critical aspect of keeping your body hydrated.

According to various studies, water can improve your physical performance and brain function. It can also treat and prevent your headaches, with the aim of boosting your motivation.

The best water softeners can help you make your well or hard water soft and safe for drinking. The water softeners also come with the added benefit of protecting your plumbing fixtures in the house.

  1. Setup a space dedicated to writing

If you work remotely or write from your house, balancing your work-life in the same space isn’t easy. It worsens when working on a personal writing project.

You can easily be tempted to work from bed or your couch, especially when your writing motivation drops.

Create a dedicated writing workspace at home to make it easy to focus and stay motivated. It’ll keep you on track and your mind productive to continue writing. Consider:

  • Buying a lap desk for use when on a screenplay
  • Setting up a desk dedicated to writing
  • Using your dining room table
  1. Join a community of writers

Writing is solitary and lonely.

You spend lots of time alone with your mind. Although that’s the nature of writing, solitary life can lead to a sense of isolation, frustration, and lack of motivation.

Join a community of writers to connect with people of the same mind to re-enter the real world and get inspired. You won’t just be inspired by the works of other writers or authors but also get reaffirmation, motivation, and refreshment from the different personalities.

Find writers from your area or those that inspire you to begin a joint project, discussion or friendship. Apart from joining a community of writers, you can also do the following to get inspired:

  • Join a local or state Centre for writers
  • Take part in social media writing forums
  • Attend literary events, festivals, workshops and classes
  • Exchange work with other authors for feedback

Conclusion

Hopefully, you found these tips useful to reignite your motivation and inspiration to write. Share your passion and art of writing with your peers. You’ll find out that it’s a normal obstacle for many authors, and you can easily overcome a lack of motivation.