Blogging improves brand trust and nurtures relationships with clients. Organizations that blog are 13x more likely to see positive ROI. There are millions of blogs out there in the blogosphere, but many use the same old, tired blogging strategies.
Deciding to start a blog comes with several decisions to make. Do you want to get started right away? Here are 12 essential tips.
1. Choose a Great Blog Name
Your blog name is the most crucial part of your website. The name of your blog tells readers who you are and the topics you’ll be writing about.
However, choosing a blog name is no easy task. If you come up with a name that’s irrelevant to your blog, you will have to change everything and start from scratch. Therefore, select a blog name that will fit your brand vision perfectly. Alternatively, consider asking trusted friends and family for suggestions. Go for a blog name that is short, trendy, and easy to remember.
2. Write Compelling Content
Content is often regarded as the lifeblood of any blog. However, compelling content is as difficult to articulate as it is to create. Some of the main tips are:
- Know your audience
- Use present tense
- Have an opinion
- Be concise
- Engage your readers
Compelling content fascinates its target audience and drives them to the source website. It all starts by understanding the audience you’re writing for. Your audience should relate to not just what you write but also how you write. Similarly, active verbs make for lively sentences.
3. Improve Website User Experience
Have you went to a website before and just feel lost? Website user experience is one of the essential elements in web design. Better web design allows for higher site usability.
Useful, readable web content is a marriage of efforts. Your blog should have an easy to use structure and deliver satisfaction to the users while they browse it. Using a cache can always speed up your loading time. Another thing that shortens loading time and makes scanning possible is maintaining a similar layout on every page.
Your aim is to create a user-friendly website that can be easily navigated by users. Therefore, you have to implement an ongoing program of usability testing. Additionally, you must do away with horizontal scrolling.
4. Find the Right Keywords
You can increase your chances of ranking by researching the keyword before writing the article. Keywords are ideas and topics that define what your blog post is about. The right keywords can get your blog in front of the right customers. But how do you find and use the best keywords?
There are several ways to refine your keywords, including doing an audit of the keywords you’re ranking for. Gather your daily keywords from popular news sources. Additionally, go for the relevant, long-tail keywords instead.
Don’t just focus on keywords, but on key phrases as well. For example, if you are writing about guns, the keyphrase can be a ‘single-stage trigger.’
5. Create Longer Posts
When all your competition is creating shorter blog posts, maybe it’s your time to create longer posts.” Long-form is now the go-to style for many bloggers. Recent research shows that the top-rated posts usually are over 2,000 words. That’s because Google rewards brands that post in-depth long-form content.
Most bloggers consider articles longer than 700 words to be long-form. Others set the bar at 2,000-words or higher. Not every topic or idea should be thousands of words. However, long-form guides provide the opportunity to create effective campaigns. Additionally, longer content is generally seen as more authoritative.
6. Choose a Great Headline
One of the first techniques you should always explore is creating a catchy title that draws people’s attention. You need to get your audience hooked! Creating engaging headlines that capture your readers’ attention is sometimes considered to be the most effective way to get your audience hooked. Headlines are what readers use when they share your blog post.
First, you need to understand why headlines go viral. A compelling headline is your entry into your reader’s world.
Try to write at least three headlines for every blog post and then select the best one. However, you need a data-backed method to select the best headline. Include the product or problem in the headlines. Remember to stick with language that is simple, but powerful.
Starting a blog is much easier than you think. Successful blogging requires dedication and a lot of strategic planning. These blogging tips will supercharge your online presence.